Many a discussion have been held on the importance of celebrating Valentine's Day. For some it is a day of chocolates, flowers, sweet cards, and a few extra kisses. For others it is simply a reminder they remain single (by choice or chance) and for that reason is loathed. I am a simple romantic and for that reason LOVE Valentine's Day. Heck, I have had my card picked out for Chasen for over two weeks now!!! Yet I somehow have managed to resist the urge to buy a box of chocolates--looks like I do have self control.....or am just waiting for them to go on sale haha.
Regardless, whether you are a romantic or a rebel on Valentine's Day, everyone can find a reason to celebrate the month of February!! Last year, the Beef Checkoff program claimed February as "I Heart Beef" month! You may have seen this logo, or at least you should expect to see it soon through communications and publications courtesy of your state Beef Council.
Although I love beef every month, and every day of each month, this campaign was developed by the Checkoff program to improve sales of middle meats during their typical winter slump. This drop in middle meat sales occurs not by a decrease in quality or a surplus of beef; but simply the fact most consumers are not firing up the grill with 3 feet of snow on the ground. Through the month of February the Checkoff hopes to remind consumers of their passion for steaks such as the T-Bone, Porterhouse, Ribeye, Strip (my favorite), and Tenderloin. With February also being the month for Heart Health, the Checkoff wants to share with consumers the 29 lean cuts of beef that can be part of a healthy, low saturated fat diet.
I found the following statistics on the Beef Checkoff's webpage and thought they are a great way to put beef in your month of February!
- In this month of romance, 62% of Americans prefer beef. Nothing says "I Love You" like a great steak dinner on v-day.
- 35% of Americans prefer a Ribeye steak, with 32% having preference for a T-bone steak when sharing a meal with a significant other.
- Americans often associate beef with celebrations (50%), followed by chicken 18%, pork 17%, and then fish 15%.
- 60% of Americans feel that beef is the best way for their dinner partner to show gratitude or appreciation.
As I mentioned before, I love beef every day of every month. This may be done through a juicy steak dinner, or delicious hamburger for lunch, but mostly it is through the joy of raising cattle--and by the looks of this little guy he knows it's true! Hopefully you too can find a way to make beef part of your daily lives!
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